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ABOUT LONDON DI NOIR

ABOUT
LONDON DI NOIR

 
 

The story of ldn

LONDON DI NOIR, founded by D Kone in 2019, is a clothing brand based in England, which aims to redefine elegance by blending luxury and streetwear elements.

LONDON DI NOIR, often abbreviated as LDN, combines dainty British iconography with nostalgic references, offering a fresh perspective on London's style and culture in every piece.

With no formal training or specific background in fashion design, D discovered her passion for urban garments in 2015 when she moved to the UK from her native country, Italy. Since then, she has felt the need to tell her story from her point of view through her brand: an outsider settled in the UK with a complex relationship with the city.

LDN's design aesthetics focus on simple graphics, understated colors, and clean lines that exude a sense of tranquility. The charm of these designs lies in their simplicity and the subtle message behind this minimalist brand.

This is a quality journey through the city, welcome aboard.

the story of ldn

LONDON DI NOIR, founded by D Kone in 2019, is a clothing brand based in England, which aims to redefine elegance by blending luxury and streetwear elements.

LONDON DI NOIR, often abbreviated as LDN, combines dainty British iconography with nostalgic references, offering a fresh perspective on London's style and culture in every piece.

With no formal training or specific background in fashion design, D discovered her passion for urban garments in 2015 when she moved to the UK from her native country, Italy. Since then, she has felt the need to tell her story from her point of view through her brand: an outsider settled in the UK with a complex relationship with the city.

LDN's design aesthetics focus on simple graphics, understated colors, and clean lines that exude a sense of tranquility. The charm of these designs lies in their simplicity and the subtle message behind this minimalist brand.

This is a quality journey through the city, welcome aboard.